About
Founder-led. Foundation-first.
DiceKey is Adam. The person you email is the person who maps your process, designs your data model and builds the system. No account managers, no hand-offs.
AdamFounder · data systems engineer
Enterprise data systems backgroundPower Platform and bespoke web, both first-handBased in the Vale of Glamorgan, working across the UK
How we think
Three rules we don’t break.
01
Foundation first
The data structure gets designed before a single screen gets built. Get the foundation right and everything above it gets easier, cheaper and faster.
02
Practical before perfect
Working software you can use this month beats a grand plan for next year. We ship the most useful block first and improve from the real world.
03
Your data, your way
You own the system, the data and the accounts it runs on. If we disappeared tomorrow, everything would keep working, and any competent person could pick it up.
The toolbox, and why each tool earns its place.
Microsoft Power Platform
- Power AppsCustom apps your team can actually use, without a six-figure build.
- Power AutomateTakes the busywork out of email chains and manual spreadsheet updates.
- DataverseA proper database under Power Apps, not another spreadsheet pretending to be one.
- Power BIReporting that updates itself instead of a monthly copy-paste job.
- ExcelStill the right place for some data. We just make sure it's fed properly.
Bespoke web & mobile
- Next.jsFast, modern web apps that hold up when customers actually show up.
- ReactThe component library behind most of the apps you already use daily.
- SupabaseA proper Postgres database with built-in auth, at a fraction of enterprise pricing.
- PostgreSQLThe database engine serious systems are built on, not a glorified spreadsheet.
- n8nOpen-source workflow automation. No seat fees, and you own the flows.
The foundation
under bothData modellingStructure right before a single screen gets built.Process mappingHow the work actually happens, not how the chart says.SQLThe language every one of these tools speaks underneath.
under bothData modellingStructure right before a single screen gets built.Process mappingHow the work actually happens, not how the chart says.SQLThe language every one of these tools speaks underneath.
Talk to the person who’d build it.
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