I started DiceKey because I’d watched good businesses run on broken spreadsheets.
After years building data systems inside growing companies, I kept seeing the same thing: capable people held back by data held together with tape and good intentions. DiceKey is my answer — proper foundations, built for how small businesses really work.
You won’t be handed to an account manager. I’m the one who maps your processes and builds your systems — and the one you’ll actually talk to.
Twenty years untangling other people's data.
For twenty years I've been the person who untangles other people's data and processes: a national rail building-survey programme, a college's quality systems, audit scheduling at Deloitte, transport data projects the length of the UK.
The pattern never changed: capable people held back by scattered spreadsheets and processes held together with memory and luck. Big organisations could throw money at it. Smaller ones just had to cope.
DiceKey is me doing that work for them. One person who maps the real problem, builds the system on a proper data foundation, and sticks around to make it stick. No big-consultancy price tag, no jargon. Just your processes and data, finally working for you.
Three principles that guide every engagement
Not values on a wall. Rules we actually use to make decisions.
Foundation First
We fix the data structure before touching reports. Bottom-up, not top-down.
Practical, Before Perfect
We'd rather ship the thing that fixes your week than gold-plate the thing that doesn't. No overengineering.
Your Data, Your Way
No vendor lock-in, ever. You own the system, the data and the keys — we build it so you can run it.
Six years of figuring out what actually works
For small businesses in the real world — not a consulting deck.
Started helping local businesses untangle their spreadsheets
Developed the DiceKey Foundation methodology
First enterprise-grade data models built for small businesses
Brought AI into the toolkit — automating the grunt work inside client systems, not bolting on a chatbot.
Tools chosen for longevity, not trends
Every platform we use has been picked because it will still be relevant in five years, and your team can learn it.
“Every business deserves a proper data foundation. Not just bigger spreadsheets.”
Ready to fix your data foundation?
Start with a free 30-minute call. Tell me where you're at and we'll map the way forward together.